As a practical matter, the right-hemisphere myth is a little nonsense because virtually no one has a split brain. The two halves of our brain are connected by an immense structure called the corpus callosum, and the hemispheres also communicate through the sense organs. Creativity has no precise location in the human brain. Creativity, in short, is not something mystical; it’s an extension of what you already know.

When it comes to creativity, there’s good news and very good news. The good news is that the mysteries of the creative process are finally giving way to a rigorous scientific analysis. The very good news is that, with the right skills, you can boost your own creative output by a factor of 10 or more. Significant creativity is within everyone’s reach–no exceptions.