Tag: ideas

What is Innovation?

  1. Innovation is the application of creativity to give rise to a new concept, product, service or process delivering something new and better to the world.

When we innovate, we work with the creative ideas we have developed and put them into practice. Innovation is NOT just about making new gadgets and fancy widgets. We can be innovative in New Product Design, but in many other ways too. New concepts, like how to lead and motivate people at work, as well as new services and processes.

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Thanks to Mark Batey Ph.D. for his research on creativity.

What is Creativity?

  1. Creativity is the capacity within individuals to develop ideas for the purpose of solving problems and exploiting opportunities. 

It is important to define creativity because it can mean a lot of different things to different people.

Creativity is not art, it is not design and it most certainly is not the sole preserve of tortured geniuses and mad scientists.

Creativity is a capacity – it is something that we can all learn to use more effectively. It allows us to develop ideas to solve problems in different ways and to spot, adapt to, embrace and capture opportunities.

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Thanks to Mark Batey Ph.D. for his research on creativity.

Capture Creativity #1

Creativity requires a challenge to start a flow of new ideas, then a way to capture them.
New ideas are fleeting. You need to write them down quickly or they can be gone in a flash. Sometimes, a catchy title for an article, a name brand, a melody, a food recipe, a room arrangement pops into our heads but by the time we get back home to write down the thought – it is gone. The most distinguishing characteristic of “creative” people from “regular” folks, is that creative people have learned ways to pay attention to and preserve some of the fleeting ideas that occur to them. They have capturing skills.

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